1998 Dodge Durango Article at Automotive.com

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Custom Dodge Durango

Below is an enthusiast article written by the automotive experts at Truckin'. A totally custom 1998 Dodge Durango built by Phil Rush

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IntelliChoice Value Rating

The chart above shows the purchase price versus ownership cost for each car from a specific vehicle class. The cars with better than average ownership cost/purchase price correlations are the best values, and these best value cars are represented by the dots below the curve. (i.e. the cars that have a lower ownership cost compared to its purchase price.) Those cars, which are worse than average or poor values, appear above the curve.

One way to view the graph is to draw a vertical line through any purchase price. You may see several dots that fall on this line - each of which is a car with a similar purchase price. However, notice the difference in ownership costs of each car represented by the vertical position of the dot. Two cars with the same purchase price can have thousands of dollars difference in ownership costs. This is what separates "good value" cars from "poor value" cars.

What is a good car value?

A "good car value" is one whose cost to own and operate is less than expected. The lower the cost to own and operate a car compared to what is expected, the better the value of that car.

But how do we know a car's "expected cost"?

For each car in the class, IntelliChoice plots the car's purchase price against the total five-year cost to own and operate it as determined by IntelliChoice research. Each dot on the above chart represents a specific car. Generally, we find that as the purchase price of the car increases, the cost to own and operate that car increases. This is why the dots on the graph tend to rise upward and to the right. This phenomenon also makes intuitive sense - as the purchase price rises, financing costs tend to rise, as do insurance, depreciation, taxes, and most other car ownership costs.

This is an important concept. It's normal for car ownership costs to rise as purchase price rises. Therefore, we can't just establish one "average" ownership cost number for each class, since cars in the class have different purchase prices. (This is why the "Relative" shown on each chart is different for cars in the same car class.)

Using statistical techniques, IntelliChoice "connects the dots" to form a curve that defines, for this car class, the relationship between the car's purchase price and car's ownership costs. This curve is our "expected cost" curve. The curve defines, for any car in the class, the five-year ownership cost that we would expect to see at each possible purchase price. If every car in the class were an average value, then all the dots would fall exactly on the curve. However, it's rare that any dot is exactly on the curve. Some dots are a little higher or lower, and some are a lot higher or lower. The dots that are a little lower are better than average car values, while the dots that are a lot lower are excellent car values (A dot that is a lot lower than the curve has ownership costs much lower than expected for a car of its purchase price). Conversely, a dot a little higher than the curve is a poorer than average car value, while a dot that is much higher than the curve is a poor car value.

Value is a relative term, not an absolute term. It is performing better than the logical expectation.

So is a Mercedes-Benz E320 expensive to own and operate? Certainly in an absolute sense. Most other cars cost less. But, when its cost to own and operate is plotted against cars with comparable invoice prices, the E320 costs less. So the E320 is not expensive to own and operate - it is a good car value. The Mercedes does not have low ownership costs, but it has low ownership costs for its invoice price.

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Article From Truckin' Magazine

Duranged

One of many / By Bob Ryder / photographer: Steve Warner
/ Article provided by: Truckin' Magazine

There are custom truck enthusiasts, and there are possessed custom truck enthusiasts. Once bitten by the bug, it seems to consume its victims, becoming an obsession that is with them 24/7. Its venom is potent with no antidote for a cure. During our younger years in school, they call it daydreaming if you had these tendencies. Then your weakened immune system was no challenge for the dominating obsession. The enthusiast venom sometimes has a delayed reaction on its victims. Once bitten, it might take time to get you, but when it does, you're at its mercy.

Phil Rush from Thousand Oaks, California, was bitten at a young age. He began building custom trucks when he was a teenager -- even before he acquired a driver's license. Many of his previous creations were seen between the covers of both Truckin' and Mini Truckin'. Rush designed and built a 2000 Ford Taurus Wagon concept vehicle for Ford Motor company, which was showcased at the 2000 SEMA Show in Las Vegas. Currently, Rush, owner of Relaxed Customs, is involved in many projects for his customers, assisted by his son Brian who is responsible for all of the interior stitchwork.

An A&A aero body kit was installed, creating a total ground effects seal when the Durango is grounded.

His latest creation is a '98 Dodge Durango, which was supposed to be the family driver and the occasional tug for his other show vehicles. But not able to leave well enough alone, everything that Rush owns on wheels was taken apart and modified -- just ask his wife Sherrie. The success of a crazed, customizer many times comes from an understanding wife or girlfriend.

To obtain the Stage I lowered stance, an Air Lift airbag system was installed. Later, the present Stage II Firestone Ride Rite airbags were installed on all four corners, allowing Rush to drag, scrape, and lay frame. The more radical Stage II used stock spindles up front and removed the overload leaf springs in the rear with lowered KYB shocks. The frame was

C-notched in the rear, allowing proper rearend and frame clearance. When the airbags are deflated, the wheels will tightly tuck up inside the fenders, resting the frame and rockers on the ground. The air system is composed of two 3-gallon airlift air tanks with 3/8-diameter lines that are routed from air tanks to each airbag, then to the airlift solenoids. The airlift control panel switches activate the bags. This sano installation was performed by Max Fish and Joe McCluskey of BIO Kustoms in Hemet, California.The stock ABS brake system was used with discs up front and drums in the rear for ample stopping power. Toyo Proxes FZ4 235/40-18 rubber is mounted on a set of KMC Shark 18x7.5 zero-offset wheels, presenting an aggressive look.

The well-dressed 360ci Magnum stock 230 hp V-8 was increased by installing a pair of Gibson headers, and an after-cat system flows into a Flowmaster muffler. A Billet Specialties air intake and a JET Technology hi-performance computer chip contributed in adding 100 hp (330 hp) to the engine's performance. The engine compartment's appearance is spiced up with added polished billet pieces, a stainless steel braided radiator hose, and valve covers.

Underneath the hood is a stock-appearing 360ci Magnum V-8 that was enhanced by a set of powdercoated Gibson headers with a 3-inch-diameter Gibson after-cat exhaust system that flows into a Flowmaster muffler. To obtain increased airflow, a Billet Specialties intake was installed. To increase the computer's performance, a JET Technologies' hi-performance chip was installed. These bolt-on components developed a 100hp gain -- from the stock 230 hp to 330 hp. A pair of polished aluminum valve covers from Mopar and Autiobahn Warehouse supplied the polished aluminum air cleaner, oil breathers, power steering, and radiator cap covers. The billet aluminum master cylinder and ABS covers are from Empire Motor Sports.

The Polishing Shop is responsible for the polished intake A/C unit, the brackets, the power steering, and the powdercoated engine parts. The Cool Flex chrome heater and radiator lines came from Performance. Spectre covered the radiator hoses with its stainless steel braided hose covers with red-anodized hose ends and bolt cap covers. An Optima deep-cycle battery with a Scosche EFX capacitor is found in the engine compartment, while the other Optima Scosche EFX capacitor is located in the rear stereo cabinet.

A modest interior with a beautiful Nu-Dash woodgrain composite dash, console, and door accent kit was installed. To create some contrast, an APC white-face gauge panel with a polished aluminum dash insert was added. The suede and leather gray seats, the gray carpet, and the headliner maintain a mellow dcor.

This sound chamber will rock your world. The custom enclosure was built by Phantom Electronics in Thousand Oaks, California.

An APC white-face gauge panel and a billet aluminum insert accent the beautiful Nu-Dash woodgrain composite dash, console, and door accents.

For your viewing entertainment, there are five Audiovox monitors, two in the overhead console, two in the back of the front seat headrests, and one in the passenger sunvisor.

There is a serious Nakamichi sound system receiver with speakers, an amp, and a CD changer. Subwoofers, an Audiovox VCR, an amp, and an Optima battery were installed in a custom enclosure built by Phantom Electronics.

The KMC polished aluminum Shark 18x7.5 wheels are wrapped with Toyo Proxes FZ4 235/40-18 rubber at all four corners.

To acquire the dramatic external presence, the team at Paintin' Place in Thousand Oaks removed the roof rack and shaved all the body emblems and the front fenders. A Goodmark cowl-induction hood and an A&A body kit front air dam, rear pan, and side rocker panels were installed, creating that ground effect appearance. A Stillen billet grille insert was swapped with the stock grille. The body was sprayed with PPG Light Driftwood Metallic and a layer of clearcoat. APC Euro clear headlights and taillights replaced the stock lights.

Rush is a firm believer in driving his custom rides, which is half the fun of buildin' them. Guys who only build to show are missing the true experience of our hobby. Trailer queens are just that - trailer queens. You may as well leave it on the trailer and enter it in a parade. If you've got it, drive it.